Showing posts with label COVID-19 pandemic. Show all posts
Showing posts with label COVID-19 pandemic. Show all posts

Thursday, May 21, 2020

Apple, Google release technology for pandemic apps


Apple, Google release technology for pandemic apps

Washington: Apple and Google on Wednesday released long-awaited smartphone technology to automatically notify people if they might have been exposed to the coronavirus.
The companies said 22 countries and several U.S. states are already planning to build voluntary phone apps using their software. It relies on Bluetooth wireless technology to detect when someone who downloaded the app has spent time near another app user who later tests positive for the virus.
Many governments have already tried, mostly unsuccessfully, to roll out their own phone apps to fight the spread of the COVID-19 pandemic. Many of those apps have encountered technical problems on Apple and Android phones and haven’t been widely adopted. They often use GPS to track people’s locations, which Apple and Google are banning from their new tools because of privacy and accuracy concerns.
Public health agencies from Germany to the states of Alabama and South Carolina have been waiting to use the Apple-Google model, while other governments have said the tech giants’ privacy restrictions will be a hindrance because public health workers will have no access to the data.
The companies said they’re not trying to replace contact tracing, a pillar of infection control that involves trained public health workers reaching out to people who may have been exposed to an infected person. But they said their automatic exposure notification system can augment that process and slow the spread of COVID-19 by virus carriers who are interacting with strangers and aren’t yet showing symptoms.

The identity of app users will be protected by encryption and anonymous identifier beacons that change frequently.
User adoption is key to success and we believe that these strong privacy protections are also the best way to encourage use of these apps, the companies said in a joint statement Wednesday.
The statement Wednesday also included remarks from state officials in North Dakota, Alabama and South Carolina signaling that they plan to use it.
“We invite other states to join us in leveraging smartphone technologies to strengthen existing contact tracing efforts, which are critical to getting communities and economies back up and running, said North Dakota Gov. Doug Burgum, a Republican.
North Dakota had already launched a location-tracking app that about 4% of state residents are using, higher than other U.S. states with similar apps but falling far short of the participation rate that experts say is needed to make such technology useful.
Tim Brookins, the CEO of ProudCrowd, a startup that developed North Dakota’s app, said Wednesday that North Dakotans will now be asked to download two complementary apps his model, to help public health workers track where COVID-19 patients have been, and the Apple-Google model, to privately notify people who might have been exposed to the virus.

Friday, May 15, 2020

PM’s stimulus package address records highest viewership since COVID-19 pandemic

PM’s stimulus package address records highest viewership since COVID-19 pandemic


Mumbai: Prime Minister Narendra Modi’s Rs 20 lakh crore economic package address this week was viewed by 193 million people, garnering the highest viewing minutes among his five messages to the nation since the COVID-19 pandemic began, BARC said on Thursday, May 14.
Overall TV viewership continued to decline in the week to May 8, and giving away gains made in the lockdown period, the Broadcast Audience Research Council (BARC) said.
The nationwide lockdown, which began on March 25, has increased TV watching in India as people are cooped up inside their homes.
Among genres, news and movies grew the most, but the launch of Hindu mythology-based content like Ramayan pushed the viewership of the general entertainment channels which were struggling for fresh content because of no new productions.
Modi’s 33-minute address, which focused on developing a self-reliant India, was watched by 193 million, which is lower than the previous address that garnered 203 million viewers.

“However, going by viewing minutes, the number was at 4.3 billion minutes, the highest among all the five addresses by Modi,” it said.
“A total of 197 channels carried the address, a shade lower than the last speech’s 199 channels,” the body said.
Meanwhile, on the overall viewership front, the TV audiences consumed lesser content this week at 1.10 trillion viewing minutes, as against 1.14 trillion minutes in the week-ago period.
However, the 1.10 trillion viewing minute figure is higher by 24 percent compared to the pre-lockdown period, the body said.
As an effect of no new programming, the prime time viewership declined by 7 percent as compared to the pre-lockdown period, it said.
Public broadcaster Doordarshan, which had catapulted to the top spot among the general entertainment channels courtesy its mythological content, ceded the position to Dangal this week as some of its serials came to an end.
“This had a direct impact on advertising, with the air time carrying commercials down 9 percent from the week-ago period,” the body said.
In the past, experts have blamed a lack of consumption during the lockdowns as being hurtful for advertising, one of the major revenue streams for the industry.
“There was also a 7 percent drop in the number of advertisers at 1,331 for the reporting week, as compared to the previous one,” BARC said.
Data on smartphone usage collected by marketer AC Nielsen said there was 14 percent increase in mobile usage and 18 percent jump in data consumption during the week.